- #Microsoft news app windows mobile marketplace 2016 for mac 2016 windows 10#
- #Microsoft news app windows mobile marketplace 2016 for mac 2016 android#
Companies like HP and Alcatel are the exception, rather than the rule.
#Microsoft news app windows mobile marketplace 2016 for mac 2016 windows 10#
Meanwhile, few major brands have bought into the Windows 10 Mobile vision.
As IDC noted today, there has been much talk about the rumored 'Surface phone', but reports suggest that it's at least a year away, and may not arrive until 2018. Microsoft's own Windows 10 Mobile flagship phones are nearing the end of their retail lives, and are already out of stock in the UK. Unfortunately, for Microsoft, it appears that IDC's latest predictions this week about its mobile platform might prove to be painfully accurate.
By the end of 2014, IDC had again revised its prediction for Windows' smartphone market share, saying that the OS would capture 5.6% of the market by 2018. Three months later, it revised that 2018 prediction down to 6.4%. From 3.9%, it anticipated that Microsoft's mobile platform would grow to 7.0% by 2018. In February 2014, IDC adjusted its forecasts, following Windows Phone's disappointing sales performance compared with its rivals. According to figures released this summer by Gartner, Windows' share of the smartphone market had fallen to around 0.6%. In June 2012, IDC said that Windows Phone would increase its market share from 5.2%, to 19.2% by 2016. It added that BlackBerry would be on 13.2%. In June 2011, IDC anticipated that Windows Phone would grow from 3.8% global market share to 20.3% by 2015, overtaking Apple's iPhone. Of course, it's certainly worth taking predictions like these with a pinch or two of salt - after all, IDC's forecasts regarding Windows phones haven't exactly been flawless over the years: It predicts that by 2020, just one million of the 1.7 billion smartphones shipped around the world will be Windows phones - the table above states that proportion as 0.1% market share, but that's rounded up it's actually closer to 0.06%. By that time, it expects worldwide smartphone shipments to have grown to 1.7 billion units - but it offers little hope for those expecting Microsoft to bounce back and capture a significant chunk of the market. Unless Microsoft has a way to get around this, IDC anticipates a tough road ahead for the platform.īut along with its data for 2016, IDC also published its latest predictions for where each of the main mobile platforms will be in 2020. Rumors of a Surface Phone from Microsoft continue to linger, but the drawn out hurdle of a much needed mobile ecosystem has not gone away. IDC projects Windows Phone shipments to decline 79.1% in 2016 as the number of OEMs supporting the platform continue to diminish. Microsoft's mobile platform remained largely a non-story in 2016 other than HP's reentry into the smartphone space with the X3 product. But the biggest losses have of course been for Microsoft's Windows phones, with IDC reporting a collapse of 79% in those shipments across the whole year. Meanwhile, Apple's high-end handsets haven't fared quite so well in 2016 iPhone shipments are expected to have declined by 11% by the year's end. 
#Microsoft news app windows mobile marketplace 2016 for mac 2016 android#
Android has been the big winner on that front, helping it to grow by over 5% by the end of 2016, although the flexibility of Google's mobile OS has made it a popular choice among buyers at all price points, including flagship-class devices. Much of the growth this year has come from the growing popularity, and falling prices, of 4G handsets, particularly in emerging markets. By the end of this year, around 1.45 billion smartphones will be shipped worldwide, a rise of 0.6% year-over-year - but that rate of growth is far lower than in 2015, when shipments increased by 10.4%. Industry analysis firm IDC has published its latest predictions for the global smartphone market.
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